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Perception of Polish Nation Brand

Hello!

My name is Aneta Róg and I am a student of International Business at Cracow University of Economics. I am working on my master thesis about nation brand, more precisely I am writing about how nation brand can increase country’s competitiveness in international area. In my paper I’m using a case study of Polish nation brand and I need to conduct this survey concerning Polish nation brand. The survey is anonymous and the results will be used for the purposes of my paper only.

The survey will take a few minutes of your time. Every filled questionnaire helps me a lot and is very important to me.

Thank you very much for your help.

Aneta Róg

Secured
Survio

1. Gender

2. Age

3. Main occupation

4. Education level

5. Nationality:

6. Have you ever been to Poland? If no, go to question 11.

7. How would you rate your overall impression of Poland on the scale 1-5?

1 star - very bad 2 stars - bad 3 stars - fair 4 stars - good 5 stars - very good

8. Please indicate cities you have visited.

9. What were the reasons to visit Poland?

10. Would recommend visiting Poland to your friends/colleagues?

1 star - definitely no 2 stars - rather not 3 stars - neutral 4 stars - rather yes 5 stars - definitely yes

11. Would you like to visit Poland? If you have already visitied would you like to come again?

12. Would you consider Poland as a country where you can temporarily live (e.g. because of a good job offer or study)?

13. Which of these cities you have heard of?

14. Which of these events that took place in Poland in last years do you perceive as the most beneficial in building Polish brand?

15. What products do you associate with Poland?

16. Do you buy Polish products?

17. Do you associate any of these brands with Poland? You can choose more than one.

18. Do you know these personalities? Indicate a group that a person belongs to.

19. Mark the adjectives which in your opinion describe Polish people.

20. If you know any stereotype about Polish people please write about it shortly (e.g. do not look for your stolen car in Germany, it’s already in Poland):

21. Which sector is characteristic for Polish economy?

22. In your opinion, which group Poland belongs to in terms of income?

23. In your opinion, which group Poland belongs to in terms of development?

24. Choose if a sentence is true or false.

25. Please rate the below sentences.