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Social media on fan engagement and fan loyalty: A case study of Liverpool FC

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1

How long have you been a Liverpool fan?

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2

Where are you based?

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3

How often do you watch Liverpool matches?

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4

Which social media platform do you use most to follow Liverpool FC?

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5

How often do you engage with Liverpool FC's official social media content?

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6

What type of content do you engage with most on Liverpool FC's social media?

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7

What type of content do you enjoy the most?

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8

Has social media increased your engagement with Liverpool FC?

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9

How do you interact with other Liverpool fans on social media?

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10

Do you think social media spreads negativity that impacts fan loyalty?

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