Hello, and thank you for participating in this survey!
My name is Elizaveta Zhukova, and I am a master’s student at the Czech Technical University in Prague. This survey is part of my master’s thesis research on sustainable consumer behavior, with a focus on fashion consumption patterns and attitudes toward sustainability among Generation Z (born between 1997 and 2012).
The purpose of this study is to understand how shopping habits have evolved before, during, and after COVID-19, as well as the key motivations and barriers influencing sustainable fashion choices. Your input will provide valuable insights into consumer preferences and help explore ways to promote more responsible and ethical consumption.
The survey is anonymous, and all responses will be used solely for academic research. Completing it should take approximately 5-10 minutes.
Thank you for your time and contribution to this study!