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The Impact of Testimonial Marketing on Consumer Purchasing Decisions

As a part of bachelor's project, I am researching the impact of different types of testimonial marketing (expert recommendations, customer reviews, and influencer endorsements) on customer purchasing decisions.

This survey is anonymous and the results will be used solely for academic purposes. It should take approximately 5 minutes to complete. 

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1

Gender

2

Age

3

Education level:

4

How often do you use social media?

5

Which social media platforms do you use most often?

(Multiple choices possible)
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6

Do advertisements featuring experts (e.g., doctors, scientists, specialists) influence your purchasing decisions?

7

Have you ever purchased a product recommended by an expert in an advertisement (e.g., toothpaste, skincare, OTC medicine)?

8

How much do you trust advertisements that feature expert recommendations?

(Scale 1-5, where 1 = do not trust at all, 5 = fully trust)
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9

Do customer testimonials in advertisements (e.g., real users sharing their experiences) influence your purchasing decisions?

10

Have you ever purchased a product because you saw positive customer reviews in an advertisement?

11

How often do you encounter ads featuring customer testimonials?

12

Do you find customer testimonials more credible than expert endorsements?

13

How much do you trust customer reviews?

(Scale 1-5, where 1 = do not trust at all, 5 = fully trust)
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14

Do you follow influencers on social media?

15

Have you ever purchased a product recommended by an influencer?

16

How often do you see advertisements featuring influencers promoting products?

17

Which forms of influencer marketing do you find most credible?

(multiple choices possible)
18

How much do you trust influencer recommendations?

(scale 1-5, where 1 = do not trust at all, 5 = fully trust)
19

What makes you trust an influencer promoting a product?

(multiple choices possible)
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20

Do advertisements featuring celebrities influence your purchasing decisions?

21

Have you ever purchased a product because it was endorsed by a celebrity?

22

How ofen do you see advertisements featuring celebrity endorsements?

23

Which factors make a celebrity endorsements more convincing to you?

24

How much do you trust celebrity endorsements?

(scale 1-5, where 1 = do not trust at all, 5 = fully trust)
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25

Which type of testimonial marketing do you find the most credible?

26

Would you like to share any additional thoughts on testimonial-based advertising? (Open-ended question)

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Thank You!

Thank you for participating in this study! Your responses will help to analyze the impact of testimonial marketing on consumer behaviour. 

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