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Market Research: Peruvian Giant Squid in California

Purpose of this survey:

This questionnaire is part of a market research project to understand the habits, preferences, and perceptions of consumers in California regarding Peruvian Giant Squid products. Your answers are confidential and will be used only for research purposes.

Protegido
Survio
1

Age:

2

Gender:

3

Monthly Income:

4

Occupation:

5

How often do you consume seafood products?

6

Have you ever consumed giant squid or “pota” before?

7

Which form(s) do you prefer to consume squid? (Select all that apply)

8

Where do you usually buy seafood products?

9

How familiar are you with Peruvian Giant Squid?

10

Which attributes do you consider most important when buying squid? (Select up to 3)

11

How important are certifications like HACCP, MSC, FDA when purchasing seafood?

12

If Peruvian Giant Squid had improved packaging and presentation, would you be more likely to buy it?

13

What is your willingness to pay for 1 pound (about 450g) of high-quality Peruvian Giant Squid?

14

Would you be interested in buying Peruvian Giant Squid in ready-to-cook formats (marinated, breaded, pre-cooked)?

15

Would you recommend Peruvian Giant Squid to others if it meets quality, flavor, and freshness expectations?

Thank you for your time!

Your answers will help us better understand the California market and improve the quality and presentation of our Peruvian Giant Squid products.