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🇩🇰 Survey – Consumer Behaviour in Denmark

Hello 

Thank you for joining this survey. We are researching how Danish consumers and businesses approach digital services, efficiency, and transparent communication. Your answers are completely anonymous and will be used only for research purposes. The survey takes about 3–5 minutes to complete.

Many thanks! 

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1

What is your age group?

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2

Which sector do you primarily work in?

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3

What is your role in your organization?

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4

How important are the following factors when choosing a digital provider? (1 = Not important, 5 = Extremely important)

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5

How likely are you to switch providers if promises are not kept?

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6

How important are self-service options (e.g., online account management, FAQs)?

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7

How important are privacy & security when using digital services?

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8

Which aspect matters most in a digital interface? (choose one)

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9

How important are speed and flexibility when making digital decisions in your organization?

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10

How often do you use self-service options to solve problems before contacting customer support?

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11

How tolerant are Danish consumers of small mistakes or delays, if they are explained openly and honestly?

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12

How valuable are short, direct benchmarking reports with clear action points?

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Thank you for your participation! Your answers will help us better understand Danish consumer behaviour and improve customer experience in digital markets.

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