.

How Do Local Cultural Values Shape Influencer Marketing?

Share your thoughts on how influencers' representation of local culture impacts trust and engagement with global brands!


Thank you for your participation!

Ezgi Kaya

Secured
Survio
Create a survey

Let´s start with easy questions 🙃 

Create a survey
1

Gender

Create a survey
2

Age

Create a survey
3

Where are you from?

Create a survey
4

Which social media platform do you spend the most time on?

Create a survey
5

If an influencer recommends a product, how likely are you to buy it?

Create a survey

Please don't be afraid, it won't take long. Only a few questions left.


But before those questions, what does "local influencer" mean?


A local influencer is a social media personality who is popular in a specific country or region. They create content that reflects the language, traditions, lifestyle, and interests of their local audience.

Create a survey
6

Does an influencer’s cultural similarity to you make you more likely to consider their recommendations?

Create a survey
7

If an influencer shares content that reflects your cultural values (e.g., language, traditions, humor), how does it impact your trust in them?

Create a survey
8

Imagine two influencers promoting a Nike product: One is a well-known influencer from your country who incorporates culturally relevant references, and the other is Cristiano Ronaldo. Which one are you more likely to trust? and of course why???

Create a survey
9

If you follow local influencers, what exactly makes you like them? (e.g local trends, same language)

Create a survey