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Travel trends in Digital Era: Analyzing the Influence of Destination Image Created on Social Media on Traveler’s Decision Making

Dear Sir/Madam,


I am a second-year master's student in Communication Management. I kindly ask you to complete the survey below, which will be used solely for scientific purposes. The collected data will be utilized in my research project, and all responses will remain anonymous. Thank you in advance for your time and assistance in helping me with my research project!

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Travel trends in Digital Era: Analyzing the Influence of Destination Image Created on Social Media on Traveler’s Decision Making
1

Age

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2

Gender

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3

Which social media platforms do you use regularly for travel-related purposes?

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4

What types of destination images are most appealing to you?

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5

To what extent does social media influence your travel destination decisions?

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6

How do you plan your trip? Do you use travel agencies or do you plan everything on your own?

7

Do you use social media platforms to book travel services (e.g., Airbnb, Booking.com)?

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8

If so, how often?

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9

If not, do you use official websites/ social media accounts of establishments?

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10

Does social media influence your travel style?

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11

Do you think travel influencers have a significant impact on the tourism industry?

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12

Do you follow travel-related accounts (influencers)?

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13

If so, what are your favorite travel accounts?

14

Do you use recommendations found on social media platforms?

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15

If so, to what extent does it influence your travel decisions?

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16

Have you ever changed your travel plans based on information/photos found on social media?

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17

Do you prefer to travel to places popular on social media, or do you avoid such locations?

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18

Have you noticed that some tourist spots are more crowded due to social media popularity?

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19

Does social media influence your perception of the culture and traditions of the places you visit?

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20

Have you ever taken advantage of promotional offers found through social media?

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21

Do you share your travel experiences on social media?

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22

If so, how?

23

Do you think social media provides reliable information about tourist destinations?

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24

Have you experienced situations where the information found on social media was not accurate?

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25

Do you think social media has an impact on the development of tourism in a given country?

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Travel trends in Digital Era: Analyzing the Influence of Destination Image Created on Social Media on Traveler’s Decision Making

Thank you for your time!

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