Myers-Briggs Type Indicator and its Connection to Roles in Content Marketing

Male

Female

The outside world, outer stimuli and interaction with people energize you. The preferable way of communicating is verbal and you are usually a good speaker. Firstly you act, and then you think. You enjoy taking lead and being active in group activities. Your focus is on people and objects.

You get energized by inner world of thoughts and reflection. Preferable way of communicating is rather writing where you can think over your thoughts without stressing out. You are a good listener. Reflection comes before your actions. You tend to focus on ideas and concepts.

Your process of getting information is oriented towards physical reality. You focus on current, real, non-theoretical things collected from your five senses and objective world. You are practical and pragmatic and represent information factually and in details. You rather deal with facts and and prefer to have a clear schedule and focus on one article at a time.

You process information by orienting inward to psychic reality. You prefer to rely on your imagination and impressions. To dream, to fantasy and to ask "why" are your main preferred activities. You seem to be detached from the actual world and able to give up comfort in order to explore new possibilities. You are good at reading between lines and believe in never ending improvement, original approach and innovativeness. You like to discuss deeper inner meanings and enjoy variety and freedom.

You rely on head rather than heart. Rational arguments and logic come first, objective principles and impersonal facts play crucial role in your decision making. You are rather impersonal and analyze pluses and minuses. It is important for you to tell the truth, be correct and fair-play rather than being tactful. You are task-oriented, goal-focused, and business-like. You seek rational reasoning and understand the world through the intellect.

You have a high level of empathy, emotional expressiveness, and you value importance of the social interaction. You follow the heart and emotions. You expresses concern for other people involved, which means you are people-oriented and sociable. You rather cooperate than compete; conflict is unwelcomed. Being tactful, kind, and caring is a key to maintain a harmony. The best decision is the one that makes everyone happy. Your opinion is based on likes and dislikes, personal values, and subjective feelings.

You execute information by structure. You are organized, settled, and decisive. You refer to be in control of life, be a decision maker, and achieve results in a predictable way. You have prepared program of daily routines and follow the plans. Clear structure is valued; satisfaction comes from guidelines and systematization. You have favor of “mental checklist” in order not to get lost in the flow. The work ethic is significantly strong; responsibilities and duties are on the top of your "to do" list. Surprises and changes are viewed by choice negatively.

You are flexible and good at improvising. You can easily accommodate to unpredictable situations; spontaneity is your strength. Planning is restricted to minimum. You can effortlessly adapt to what life brings. You have rather relaxed attitude towards life and its unknown circumstances; the world is viewed as a place full of possibilities. You let the doors of possibilities opened; closure of decisions is not required.