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Duelbits | Brand Positioning Survey

Hey team,

 

kindly take a moment to complete this short survey prior to the workshop. Your valuable insights are crucial to our collective understanding of the brand. Please answer each question honestly, as your input will significantly contribute to the development outcome of the workshop. It's important to note that the answers will be analysed collectively, not individually. Thank you.


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1

Briefly describe the Duelbits product and explain why you would choose it.

a) What is the product like? b) What elements make it unique? c) What does the product offer that you prefer over the competition? d) What is Duelbits' unique selling proposition?
2

Factors that influence the brand's identity

a) When you hear the name, what comes to mind? b) What do these thoughts suggest about the brand?
3

Competitor Analysis

a) Who are Duelbits' main competitors? b) What do you think sets Duelbits apart from its competitors?
4

Feelings & Emotions

a) What specific emotions are associated with the brand? b) What emotions or feelings do you think your brand evokes in customers? c) How do these feelings differ from those evoked by the competition?
5

Core Values

a) What values does our brand prioritise? b) How does the brand behave? c) What actions would the brand avoid?
6

Occasions

a) If you were a player, when would you choose Duelbits and why? b) What mood are you in, and who are you with? c) When is it not appropriate?
7

Brand Touchpoints

a) List the various touchpoints where customers interact with Duelbits (e.g., website, social media, customer service). b) How consistently do you think these touchpoints deliver the brand message?
8

Personality

a) Who is the brand? What is it like? b) If your brand were a person, how would you describe its personality? c) Would the brand be male or female? d) What nationality would the brand have? e) Are there any specific traits or characteristics you want your brand to be associated with?
9

Key Messages

a) What are the key messages you want your brand to communicate? b) How do these messages align with the needs and wants of your target audience?
10

Support

a) What facts or symbols help people trust the brand? b) What facts or symbols are unique to the brand?
11

Market Trends

a) How well do you think Duelbits is keeping up with current market trends? b) Are there emerging trends that you believe the brand should leverage or address?
12

Desired Brand Image

a) How would you like Duelbits to be perceived in the next 1-2 years? b) Are there any specific changes or improvements you would like to see in the brand image? c) In your opinion, what are the current challenges or weaknesses of the Duelbits brand?

Survey wrapped, thanks! ✌️

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