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KI & Marketing
Survey for our group project in the marketing course
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1
How interested are you in pursuing an online Master’s program in Marketing and Artificial Intelligence?
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Very interested
Somewhat interested
Neutral
Not very interested
Not interested at all
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2
Would you participate in an online master program in foreign country?
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Yes
No
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3
What currently holds you back from enrolling in an online Master’s program? (Open question)
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4
Where do you usually search for information about study or further education opportunities? (Multiple answers possible)
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University websites
Social media (e.g., LinkedIn, Instagram)
Online platforms (e.g., Masterportal, Studycheck)
Recommendations from friends or colleagues
Webinars or education fairs
Other:
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5
What are your main goals for pursuing a Master’s degree? (Multiple answers possible)
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Career advancement
Specialization in marketing
Expanding professional network
Gaining technical skills (e.g., AI)
Career change or reorientation
Other:
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6
How important is it for you that the Master’s program is fully online and flexible?
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Very important
Important
Neutral
Not very important
Not important at all
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7
How many hours per week could you realistically dedicate to a part-time online Master’s program?
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Less than 5h
5-10h
10-15h
15-20h
More than 20h
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8
What is your current professional status?
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Employed full-time
Employed part-time
Self employed
Unemployed
Student or in training
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9
Do you have previous experience in marketing or artificial intelligence (e.g., through work or education)?
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Yes
No
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10
How important is an international focus in a Master's program to you (e.g., English language, global faculty, international perspective)?
Wählen Sie eine Antwort
Very important
Important
Neutral
Not very important
Not important at all
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11
What aspects would most convince you to enroll in a Master’s program in “Marketing & AI”? (Multiple answers possible)
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Practical relevance and up-to-date content
Focus on digitalization and technology
Accredited university degree
Strong career prospects
Flexible online format
Other:
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Thank you for your participation!
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