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Caffè Pico
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1
What is your age group?
Choose one answer
Under 18
18-24
25-34
35-44
45+
2
How often do you visit Caffè Pico?
Choose one answer
This is my first visit
Once a month
Few times a year
Regularly (weekly or more)
3
Which social media platforms do you use most frequently?
Choose one or more answers
Instagram
TikTok
Facebook
I do not use social media
Other (please specify)
4
Do you follow Caffè Pico on any social media platform?
Chose one answer
Yes
No
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5
How often do you notice posts from Caffè Pico on social media?
Choose one answer
Daily
A few times a week
Weekly
Rarely
Never
6
How important is it for you that a restaurant posts regularly on social media?
Choose one answer
Very important
Important
Neutral
Not important
7
Do you feel Caffè Pico’s social media content matches the restaurant's identity and atmosphere?
Choose one answer
Yes, completely
Somewhat
Not really
Not at all
8
What kind of content would make you more likely to visit Caffè Pico?
Choose one or more answers
Photos of food and drinks
Behind-the-scenes videos of staff or kitchen
Special promotions or discounts
Customer testimonials and reviews
Information about events or collaborations
9
Do you like seeing seasonal or special menu items promoted on social media?
Choose one answer
Yes, very much
Yes, somewhat
Neutral
No
10
Do you think the restaurant should collaborate with influencers to showcase its offerings?
Choose one answer
Yes
No
Maybe
11
How interested are you in seeing cooking tutorials or preparation videos of Caffè Pico's dishes?
Choose one answer
Very interested
Somewhat interested
Neutral
Not interested
12
Do you engage with restaurant content on social media (for example: like, comment, share, or tag friends)?
Choose one answer
Yes, often
Sometimes
Rarely
Never
13
Would you participate in contests, giveaways, or promotions held by Caffè Pico on social media?
Choose one answer
Yes
No
Maybe
14
How likely are you to share your Caffè Pico experience on social media?
Choose one answer
Very likely
Likely
Neutral
Unlikely
Very unlikely
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15
How did you first become aware of Caffè Pico?
Choose one or more answers
Social media
Word of mouth
Online reviews
Walk-by
Other (please specify)
16
What makes Caffè Pico appealing to you when you see it on social media?
Choose one or more answers
High-quality food photos
Restaurant ambiance and interior shots
Promotions and events
Recommendations from influencers or customers
17
If you had questions about the restaurant (for example: menu, reservations, …), how likely are you to ask through social media?
Choose one answer
Very likely
Likely
Neutral
Unlikely
Very unlikely
18
What would encourage you to take action (for example: book a table) after seeing Caffè Pico’s social media content?
Choose one or more answers
Special offers or discounts
Promotions of limited-time dishes
Engaging visuals (e.g., videos, Reels)
Positive customer reviews
19
How likely are you to recommend Caffè Pico to others after seeing its content online?
Choose one answer
Very likely
Likely
Neutral
Unlikely
Very unlikely
20
20. What do you think Caffè Pico could improve on its social media to attract more customers?
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