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EPQ QUESTIONNAIRE
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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EPQ RESEARCH QUESTIONNAIRE
1
How old are you?
Select one answer
18-19
20-21
22-23
24-25
2
What is your gender?
Select one answer
Female
Male
3
What colours appeal to you the most?
Select one answer
Neutral (White, black, brown etc...)
Neon (Vibrant and bright)
Dark (Black, dark blue, dark green etc...)
Light (Pink, red, yellow etc...)
4
Does colour impact your purchase decisions?
Select one answer
Yes
No
Not sure
5
Has colour ever made you avoid a certain brand/product?
Select one answer
Yes
No
Not sure
6
WRITE REASON FOR YOUR ANSWER.
7
Has colour ever attracted you to certain stores/brands more than others?
Select one answer
Yes
No
Not sure
8
WRITE REASON FOR YOUR ANSWER.
9
If not colour, what other factors catch your attention of a good or service?
Select one answer
Price
Brand
Psychological triggers (Urgency, reviews, emotion)
Product features
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