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Hybrid, digital: how do you organize your professional events today?

The professional events landscape is rapidly evolving, shifting from in-person to digital formats, and now increasingly toward hybrid models.

This questionnaire aims to better understand how companies are adapting to these changes: what tools they use, the challenges they face, and which strategies prove most effective.

By taking part, you are contributing to an academic research project focused on analyzing current practices in professional event organization. Your input will help identify key trends, successful approaches, and areas for improvement within the industry.

📋 Duration: 8–10 minutes

🔐 Confidentiality: Responses are anonymous and handled under GDPR. Data is used only for academic research.

📩 Want the results? Leave your email at the end to receive a summary.

👉 If you are a Positly user please don't forget to click on the link before ending the survey

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What is your role in the organization of the hybrid event?

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How long have you been working in your company?

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Have you already organized a hybrid event before?

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What is the title (or name) of the event you are referring to?

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In which sector does your company operate?

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How many people work in your company?

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Had you organized events before switching to the hybrid format?

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Why did you choose a hybrid format?

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What were the main objectives of the event?

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What types of activities were offered?

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Which platforms did you use?

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Did you notice a difference in engagement between online and in-person participants?

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What was the biggest challenge you faced while organizing your hybrid event?

What do you think worked particularly well in your hybrid or digital part of the event?

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Approximately how many online participants did you have?

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Approximately how many in-person participants did you have?

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Did you measure online engagement (time spent, interactions, etc.)?

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If yes, which types of interaction were the most common?

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Compared to a 100% physical event, the hybrid format cost you:

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Did you face technical challenges?

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What was the total budget allocated for the hybrid event?

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Approximately what portion of your total budget was allocated to each of the following?

1 = Very low share of budget / 5 = Very high share of budget (Rate the importance of each cost item in your total budget)

Compared to previous fully physical events, how do you perceive the overall cost of the hybrid format?

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Do you think the cost-benefit ratio of the hybrid format is:

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Participant feedback was:

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Were sponsors/partners satisfied?

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Did this format have an impact on your brand image?

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Do you plan to organize other hybrid events?

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If yes or maybe, why?

What lessons did your team learn from organizing a hybrid event?

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Did you define KPIs (Key Performance Indicators) before the event?

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Which indicators did you use to evaluate the event’s success?

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Do you consider the return on investment (ROI) to be:

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What benefits have you identified from the hybrid event?

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Average interaction time per activity (please choose an estimated range):

In your opinion, what is the biggest advantage of hybrid events compared to physical ones?

Did you implement a strategy for processing personal data?

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Were participants informed about the use of their data?

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Were the data used for the following purposes?

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Did you give participants the option to:

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Have you ever encountered any issues related to GDPR compliance during this or a previous event?

(e.g., data breach, participant complaints, unclear consent, platform misuse, etc.)

If yes, how did you handle it?

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🎉 Thank you for completing the survey!

Your input is incredibly valuable and will help us better understand the challenges and best practices around organizing hybrid events.

📧 If you would like to receive a summary of the survey results or stay informed about the outcome of this research, feel free to leave your email address below (optional):

Your data will be treated confidentially and will not be shared with third parties.

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