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The Impact of Celebrity Endorsements in Advertising

Dear Participant,

Thank you for taking the time to participate in this survey. This study is a part of a bachelor's thesis on "Celebrity Influence in Advertising", focusing on how celebrity collaborations influence consumer trust and brand perception.

Please answer honestly based on your personal experiences and opinions. The survey should take approximately 5 minutes to complete.

Thank you for your time and valuable input.

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1

Have you ever purchased a product because it was advertised by a celebrity?

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2

Which type of celebrity advertisment is most persuasive to you?

(Select all that apply.)
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3

How much does a celebrity endorsement influence your trust in a brand?

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4

How much does a celebrity endorsement influence your trust in a brand?

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5

Have you ever lost trust in a brand because of a celebrity scandal?

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6

Have you ever felt that a celebrity ads made a brand seem more luxurious or exclusive?

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7

Do you trust celebrity-endorsed brands more than brands without celebrity partnerships?

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8

If a celebrity has been promoting a brand for years, are you more likely to believe they actually use the product?

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9

Do you associate a celebrity more with a brand if they have endorsed it for many years?

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