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Wellness Branding in Fashion
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Wellness Branding in Fashion
1
What is your age?
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Under 18
18-24
25-34
35-44
44-54
55+
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Wellness Branding in Fashion
2
What is your gender?
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Female
Male
Non-binary / Other
Prefer not to say
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Wellness Branding in Fashion
3
What is your current occupation
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Student
Employed (full-time)
Employed (part-time)
Self-employed
Unemployed
Other (please specify)
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Wellness Branding in Fashion
4
What field do you work or study in?
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Fashion
Wellness (fitness, beauty, health, mental health, etc.)
Business / Marketing
Law / Politics / Social Sciences
Creative Industries (art, design, media, etc.)
Other (please specify)
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Wellness Branding in Fashion
5
How often do you engage in wellness-related activities (e.g., meditation, skincare, workouts, spa visits)?
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Daily
Several times a week
Occasionally
Rarely
Never
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Wellness Branding in Fashion
6
Do you follow any influencers or content creators focused on wellness, self-care, or mental health?
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Yes
No
Not sure
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Wellness Branding in Fashion
7
Do you associate wellness with luxury or exclusivity?
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Yes
No
Sometimes
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Wellness Branding in Fashion
8
Are you familiar with the brand Alo Yoga?
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Yes
No
Not sure
9
What would make you buy / what made you already buy Alo Yoga?
tick all that apply
The hype
Status symbol
I like the influencers / celebrities that promote Alo Yoga
The quality and fit of the products
The world and associations they build around the brand
I would never buy Alo Yoga (Why?)
10
Would you want to participate in an Alo Yoga Pilates class?
tick all that apply
Yes, because I love Pilates and working out
Yes, because it would look good on Instagram (Instagram stories, etc.)
Yes, because I could connect with like-minded people
No, because it is not fair that you have to be on a list to get invited
No, because I don't support the Alo Yoga hype
No, because I don't care about Alo Yoga and Pilates
11
Are you familiar with the following fashion or wellness brands?
(Tick all that apply)
Dior
Jacquemus
Céline
Hèrmes
Alo Yoga
Lululemon
Chanel
12
Have you seen wellness-related content from any of these brands?
Wählen Sie eine Antwort
Yes
No
Not sure
13
What type of wellness-related content and integration have you seen?
tick all that apply
Spas
Fitness / Gym / Pilates (equipment, studios, and/or events)
Mental health campaigns
Collaborations with wellness brands and/or wellness advocates/influencers
Fashion Shows
14
Do you believe that these brands genuinely care about wellness?
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Yes
No
It depends on the brand
Not sure
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Wellness Branding in Fashion
15
How important is wellness to you when choosing a brand?
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Very important
Somewhat important
Not very important
Not important at all
16
How likely are you to trust a fashion or beauty brand that promotes wellness values (e.g., mindfulness, emotional self-care)?
Wählen Sie eine Antwort
Very likely
Likely
Neutral
Unlikely
Very unlikely
17
Have you ever bought a product or visited a location (spa, café, hotel) because it was connected to a brand you admire?
E.g.: Dior Spa (at luxury hotels), Prada Café at Harrods or Ralph's, DOLCE&GABBANA X SKIMS, Nike x Jacquemus, Oura Ring etc.
Yes
No
Not sure
18
Have you ever seen a wellness collaboration (e.g. matcha, supplements, gymwear) with a fashion or beauty brand?
Wählen Sie eine Antwort
Yes
No
Not sure
19
If yes, did it positively affect how you view the brand
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Yes
No
Neutral
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Wellness Branding in Fashion
20
Have you heard of the Dior Spa (e.g. in Positano, Paris, or Beverly Hills)?
Wählen Sie eine Antwort
Yes
No
Not sure
21
Would you be interested in experiencing a Dior Spa treatment? (If budget is a concern, put that aside in your decision)
Wählen Sie eine Antwort
Yes
No
Already have
Maybe
22
If your answer was No or Maybe, what is your main reason?
Too commercial
Prefer local wellness options
Don't think it would be high quality
I dont support luxury fashion
I ticked "Yes" / "Already have"
Other (please specify)
23
Would a brand's wellness initiative (e.g. spa, mindfulness app, workout retreat) make you more emotionally connected to that brand?
Wählen Sie eine Antwort
Yes
No
Not sure
24
Would you spend more money on a product if it promised emotional or wellness benefits (e.g., calmness, self-confidence, stress relief)?
Wählen Sie eine Antwort
Yes
No
Depends on the product
25
If a brand creates wellness experiences (e.g., café, hotel stay, skincare ritual), how likely are you to engage with them?
Wählen Sie eine Antwort
Very likely
Likely
Neutral
Unlikely
Very unlikely
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Wellness Branding in Fashion
26
Do you think the wellness industry will become more important in the future?
Wählen Sie eine Antwort
Yes
No
Not sure
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Wellness Branding in Fashion
Thank you so much!
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