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Online purchasing behavior

Sehr geehrte Damen und Herren, bitte nehmen Sie sich ein paar Minuten Zeit, um die folgende Umfrage auszufüllen.

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Survey - Online purchasing behavior

Hey dear, thank you for your time and great that you will support us!


In this short survey we want to better understand your personal purchasing behavior in online shops and gain an insight into how purchasing behavior is changing in the future. Especially what your ideas and wishes are for the future with regard to an improved purchasing process in online services and platforms. 


The survey will take you around 10 minutes. So let’s start directly with the survey – we're excited and look forward to your answers!

1

Your age group

In which age group do you feel home?
2

Your go to online shops for clothes and shoes

In which online shops and platforms do you feel at home and which do you use?
3

Your personal favorite

Tell us a bit which one is your personal favorite online store?
4

Your why

What is a the key features which make you choose this online shop over others? (You can select multiple answers)
5

What frustrates you the most in online shopping?

What challenges do you see in online shops and what could be improved here?
6

Your purchase

What is more important when you're buying a product? (Please sort your answers in ascending order of importance.)
7

What would...

...make you shift from your favorite online shop to another? (we know - a difficult question to end this, but have fun with this one, go crazy)

That's it - thank you very much for your time. We really appreciate it!


And what comes next – We would be delighted to expand on our knowledge based on your answers if you have the time and interest. To discuss your results, specifically question 7 and to explain our reason for conducting the survey, let's look for a time to meet in a online session for around 20 minutes (or shorter, depending on your time) in the coming weeks.

8

Please let us know a date when it would be convenient for you to exchange. (To agree on a specific time, we'll exchange in person after the survey)

Thanks a lot and regards

Alex and Deepankar