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Questionario

Gentile signore o signora, la preghiamo di dedicare alcuni minuti del suo tempo per completare il seguente sondaggio.

Protetto

Hello everyone! I am Giovanni Maraia, a graduate student in the Master of Science in Management course at the University of Trento. I am currently working on my dissertation on the impact of QR Code technology in the purchasing decisions of wine consumers in retail shopping.

The QR Code is a two-dimensional (2D) barcode that can provide more information to the customer and has already been used as an 'EU digital certificate' during the pandemic phase of Covid-19 to facilitate movements.

I would therefore ask you to take 5 minutes of your time to fill in the questionnaire.

Thank you in advance!

N.B. All questionnaires will be collected anonymously to respect privacy.

1

Gender

2

Age (years)

3

Experience with smartphone (years)

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4

What kind of consumer are you?

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5

Indicate the level of importance for all these wine characteristics on the label using a 5-point scale, where 5=extremely important and 1=not important

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