.

Impact of Digital Marketing on Consumer Behavior in Nigeria

Thank you for participating in this research study. This questionnaire aims to explore the impact of digital marketing on consumer behavior in Nigeria. Your responses will be kept confidential and used for academic purposes only. Participation is voluntary, and you may withdraw at any time.

Secured
Survio
Create a survey
Impact of Digital Marketing on Consumer Behavior in Nigeria

Age

Select one answer

Gender

Select one answer

Educational level

Select one or more answers

Monthly income

Select one answer

Location

How often do you use social media (e.g., Facebook, Instagram, Twitter)?

Select one answer

Which social media platforms do you use regularly? (Select all that apply)

Select one or more answers

How often do you click on online advertisements?

Select one answer

How often do you read marketing emails?

Select one answer

How often do you make online purchases?

Select one answer

I often purchase products I see advertised on social media.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

My purchasing decisions are influenced by online reviews and ratings.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I am loyal to brands that engage with me on social media.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I prefer to shop online rather than in physical stores.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I am willing to switch brands if I find a better deal online.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Influencers' recommendations significantly impact my purchase choices.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I trust brands that have a strong online presence.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Personalized marketing messages are more appealing to me.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I find online shopping to be convenient.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I am comfortable sharing my personal information for personalized ads.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I find online advertisements to be informative.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I trust the information I find in online advertisements.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Digital marketing provides me with valuable information about products.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

I am concerned about the privacy of my personal information.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Digital marketing is a convenient way to discover new products.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Digital marketing has made shopping easier for me.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Digital marketing has increased my awareness of different brands.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

Digital marketing has made me more impulsive in my purchasing habits.

(Please indicate your level of agreement with the following statements using the scale below.) • 1 = Strongly Disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly Agree

In your own words, how has digital marketing influenced your purchasing decisions?

What are the biggest challenges you face when shopping online in Nigeria?

3. What could businesses do to improve their digital marketing efforts in Nigeria to better serve consumers?

4. Are there any specific digital marketing strategies that you find particularly effective or annoying? Please explain.

Create a survey