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Survey on Media Psychology, Advertising Perception, and Consumer Behavior

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Survey on Media Psychology, Advertising Perception, and Consumer Behavior
1

Age Group

Select one or more answers
2

Gender Identity

Select one or more answers
3

Highest Level of Education

Select one or more answers
4

Primary Media Consumption: How many hours per day do you spend consuming media content?

Select one or more answers
5

Which platforms do you primarily use for media consumption? (Select all that apply)

Select one or more answers
6

What are your most purchased sports products/equipment? Which brands do you prefer?

7

Do you think the ads you see are personal to you?

Select one answer
8

How comfortable are you with personalized advertising based on your online behavior?

Select one answer
9

How confident are you in your ability to recognize manipulative advertising techniques?

Select one answer
10

What do you consider manipulative in an ad?

11

How do different types of advertisements make you feel?

Allocate 0.1 points
Informational Ads
0
0
10
Emotional/Storytelling Ads
0
0
10
Social Proof Ads (Influencer/Celebrity)
0
0
10
12

To what extent do you believe media advertising influences your:

Allocate 0.1 points
Personal aspirations
0
0
10
Body image perceptions
0
0
10
Lifestyle expectations
0
0
10
13

How interested are you in experiencing advertisements through:

Allocate 0.1 points
Augmented Reality (AR)
0
0
10
Virtual Reality (VR)
0
0
10
AI-generated personalized content
0
0
10
Traditional methods example: TV, newspaper etc.
0
0
10
14

Describe an advertisement that fundamentally changed your perception of a brand or product.

15

What ethical guidelines would you recommend for future advertising practices?

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