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Marketing 4P Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

Which aspect of the marketing mix (4P) influences your purchasing decision the most?

Please select the most relevant option.
2

Rate the importance of the product quality when making a purchase.

Please rate from 1 to 10, where 1 is not important and 10 is extremely important.
3

Describe in a few words what influences your perception of a fair price.

Please provide a brief text answer.
4

How often do you consider the location where a product is available before purchasing?

Please select one frequency.
5

Rate the impact of promotions on your buying decisions.

Please rate from 1 to 10, where 1 is negligible and 10 is crucial.
6

What product feature would make you willing to pay a higher price for it?

Please select the most appealing feature.
7

In which category does your last purchase fall?

Please select one category.
8

How did you discover the last product you purchased?

Please choose the main source.
9

What factor motivates you the most to make a purchase?

Please select the main driving force.
10

How likely are you to recommend the last product you purchased to others?

Please rate from 1 to 10, where 1 is very unlikely and 10 is highly likely.
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