Regional Dialogue Spring 2025

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Regional Dialogue Spring 2025

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Regional Dialogue Spring 2025

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RATING: The latest Škoda campaigns are more distinctive (Elroq, Enyaq)

COMMENTS: The latest Škoda campaigns are more distinctive (Elroq, Enyaq)

RATING: The latest Škoda campaigns are more coherent (Elroq, Enyaq)

COMMENTS: The latest Škoda campaigns are more coherent (Elroq, Enyaq)

RATING: The product Model cards are beneficial and we use them for campaign briefing

COMMENTS: The product Model cards are beneficial and we use them for campaign briefing

RATING: The simplified Brand strategy model is easier to understand and implement

COMMENTS: The simplified Brand strategy model is easier to understand and implement

RATING: We need more guidance on how to implement the new Brand platform (Find your...) and the visual device

COMMENTS: We need more guidance on how to implement the new Brand platform (Find your...) and the visual device

RATING: We need more guidance on the communication of 130 years anniversary and what HQ is planning

COMMENTS: We need more guidance on the communication of 130 years anniversary and what HQ is planning

RATING: We are using materials from the Storyboard platform

COMMENTS: We are using materials from the Storyboard platform

RATING: Brand Portal structure and navigation is easy to understand and the content is accessible.

COMMENTS: Brand Portal structure and navigation is easy to understand and the content is accessible.

RATING: We are aware of the latest CI updates & content, which is easy for us and our agencies to understand and implement

COMMENTS: We are aware of the latest CI updates & content, which is easy for us and our agencies to understand and implement

RATING: We understand the potential of new Skoda illustrations and how to use them in specific communication

COMMENTS: We understand the potential of new Skoda illustrations and how to use them in specific communication

RATING: 2024 product launches - communication materials have been on brand and served the business objectives (Kamiq, Scala, Superb, Kodiaq, Octavia, Elroq)

COMMENTS: 2024 product launches - communication materials have been on brand and served the business objectives (Kamiq, Scala, Superb, Kodiaq, Octavia, Elroq)

RATING: The recently adjusted asset list for model campaigns is ok for us. No formats are missing / are redundant

COMMENTS: The recently adjusted asset list for model campaigns is ok for us. No formats are missing / are redundant

RATING: In the majority of cases, campaign package development reflects our needs and incorporates our feedback (pre sales, launch, fleet, retail, sustain)

COMMENTS: In the majority of cases, campaign package development reflects our needs and incorporates our feedback (pre sales, launch, fleet, retail, sustain)

RATING: We are aware of and understand the global Innovation agenda / We have tested some of the innovative formats or approaches

COMMENTS: We are aware of and understand the global Innovation agenda / We have tested some of the innovative formats or approaches

RATING: We have access to sufficient materials for marketing comms throughout the lifecycle of each model

COMMENTS: We have access to sufficient materials for marketing comms throughout the lifecycle of each model

RATING: We understand the global social media strategy and are not missing information / support / best practice sharing in this space

COMMENTS: We understand the global social media strategy and are not missing information / support / best practice sharing in this space

RATING: We have sufficient guidance on media strategy

COMMENTS: We have sufficient guidance on media strategy

RATING: PHD trainings have been useful for our planning. We have reflected learnings in our media plans

COMMENTS: PHD trainings have been useful for our planning. We have reflected learnings in our media plans

RATING: The recent social media model packages are useful / have been used / fill the need for sustain materials

COMMENTS: The recent social media model packages are useful / have been used / fill the need for sustain materials

RATING: Updated format of SoMe telco is more useful than before

COMMENTS: Updated format of SoMe telco is more useful than before

RATING: TikTok content shared by HQ is useful for our TikTok channels as well

COMMENTS: TikTok content shared by HQ is useful for our TikTok channels as well

RATING: The Brand Experience event 2024 (Superb, Kodiaq) was helpful

COMMENTS: The Brand Experience event 2024 (Superb, Kodiaq) was helpful

RATING: Would you like to have centrally organized events like the Brand Experience in upcoming years?

COMMENTS: Would you like to have centrally organized events like the Brand Experience in upcoming years?

RATING: We have clear knowledge of upcoming events, sponsorships, and their communication plans

COMMENTS: We have clear knowledge of upcoming events, sponsorships, and their communication plans

RATING: We understand the Sponsoring approval process

COMMENTS: We understand the Sponsoring approval process

RATING: We use HQ materials for cycling locally. The content fits our communication needs and assets are sufficient

COMMENTS: We use HQ materials for cycling locally. The content fits our communication needs and assets are sufficient

RATING: We use HQ materials for ice hockey locally. The content fits our communication needs and assets are sufficient

COMMENTS: We use HQ materials for ice hockey locally. The content fits our communication needs and assets are sufficient

RATING: We use HQ materials for motorsport locally. The content fits our communication needs and assets are sufficient

COMMENTS: We use HQ materials for motorsport locally. The content fits our communication needs and assets are sufficient

RATING: We have access to all important information regarding global marketing strategy, campaign strategy, communication assets

COMMENTS: We have access to all important information regarding global marketing strategy, campaign strategy, communication assets

RATING: Stargate functionality: the platform is now more user friendly. We can find content easily

COMMENTS: Stargate functionality: the plaftform is now more user friendly. We can find content easily

RATING: The process of campaign delivery has improved (timing, flexibility, availability of WP materials)

COMMENTS: The process of campaign delivery has improved (timing, flexibility, availability of WP materials)

RATING: The overall marketing planning process has improved. We better understand the longer-term HQ plans

COMMENTS: The overall marketing planning process has improved. We better understand the longer-term HQ plans

RATING: We see value in the current structure of HQ - markets communication under the new Brand governance model: Regional dialogues / Marketing Impulse / Marketing Summit / online trainings and onboarding sessions (Planning Fundamentals by PHD, Elroq & Enyaq onboarding calls)

COMMENTS: We see value in the current structure of HQ - markets communication under the new Brand governance model: Regional dialogues / Marketing Impulse / Marketing Summit / online trainings and onboarding sessions (Planning Fundamentals by PHD, Elroq & Enyaq onboarding calls)

RATING: We are overall satisfied with the level of cooperation with / support from our marketing consultant

COMMENTS: We are overall satisfied with the level of cooperation with / support from our marketing consultant