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Social Media Analytics in Optimizing Brand Reputation Management Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

How important do you consider social media analytics in managing brand reputation during a crisis?

Please select the option that best reflects your opinion.
2

Rate the effectiveness of social media analytics in optimizing brand reputation during a crisis (1 being the lowest and 10 being the highest)

Please rate the effectiveness on a scale of 1 to 10.
3

In your opinion, what are the key benefits of using social media analytics in a crisis situation for brand reputation management?

Please provide your opinion in the text box.
4

Have you utilized social media analytics tools for brand reputation management during a crisis before?

Please select Yes or No.
5

How satisfied were you with the results obtained through social media analytics during a crisis?

Please rate your satisfaction on a scale of 1 to 5.
6

What challenges have you faced while using social media analytics for brand reputation management in a crisis?

Please list any challenges you encountered.
7

Which social media platforms do you find most valuable for monitoring brand reputation during a crisis?

Please select all that apply.
8

Rate the ease of use of social media analytics tools you have used for brand reputation management (1 being the lowest and 10 being the highest)

Please rate the ease of use on a scale of 1 to 10.
9

How confident are you in the accuracy of insights provided by social media analytics tools during a crisis?

Please select the option that best reflects your confidence level.
10

Would you recommend using social media analytics for brand reputation management in a crisis to other organizations?

Please select Yes or No.
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