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Easter Egg
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What age category do you fall into?
Select 1 answer
1 - 12
13 - 18
19 - 30
30 and older
2
Do you normally buy an easter egg during the Easter season?
Select 1 answer
Yes
No
3
If you buy Easter eggs, do you normally buy for yourself or someone else, perhaps your kids or other family members?
Select one answer
For someone else
For myself
I don't buy Easter eggs
4
How important is it to you that the Easter egg packaging is environmentally friendly?
Select one answer
Somewhat important
Very important
Not important
I don't really mind
5
Where do you typically buy your Easter eggs from?
Select one answer
Grocery shops (e.g., Asda, Tesco, Iceland etc)
Online
Corner shops
Retail shops
Other
6
If you saw these Easter eggs in a shop, which one would you buy?
Select one answer
Milk chocolate
Dubai chocolate (Pistachio Knafeh)
White chocolate
Dark chocolate
Non-chocolate
7
What style of design would most attract you to an Easter egg on a shelf or online?
Select one answer
Colourful and fun
Bold and eye-catching
Elegant and luxurious
Minimal and modern
Natural/Earthy aesthetics
8
Are you interested in Easter Eggs that cater to specific dietary preferences (e.g., gluten-free or vegan etc)?
Select one answer
Yes
No
Maybe
9
What would you consider a reasonable and affordable price for an Easter egg?
10
What company/brand do you normally buy your Easter eggs from? And roughly how much do you buy them for?
11
What makes an Easter egg stand out to you compared to others on the shelf?
(Think about the packaging, flavour, design or any special features you've seen or would like to see in the future)
12
What kind of flavours or fillings would make you excited to try a new and different Easter egg?
(Would you go for something traditional like caramel? Would you be curious about spicy or fruit-based filling? Or do you want to follow the latest trends?)
13
What would make you choose a new brand or small business' Easter egg over one made by a big name like Cadbury or Lindt?
14
Think about Instagram or TikTok - what kind of Easter egg would catch your attention or go viral online? Describe what you think it would look like or include.
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