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NEHERA - Final Exam

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Understanding Perception of Slow Luxury Brands
1

What is your age?

Select one answer
2

What country do you currently live in?

3

What is your gender?

Select one answer
4

What is your current job or field of study?

5

How often do you buy new clothing?

Select one answer
6

What is most important to you when buying clothes?

Select one or more answers
7

Do you pay attention to where or how a product is made?

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8

How much would you be willing to pay for a high-quality, sustainably made coat?

From 100€ to 1000€
9

Which of the following do you associate with “slow fashion”?

Select one or more answers
10

Do you currently know any brands that represent slow fashion or minimalist style? Please name them.

11

Have you heard of the brand NEHERA before?

Select one answer
12

What is your first impression of this look?

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13

What is your first impression of this look?

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14

What emotions or thoughts does this style create for you?

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15

What price range would you expect for a NEHERA dress, based on its visual and story?

Use digits only in €
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16

Would you be interested in learning more about this brand based on the visual style?

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17

If NEHERA opened a store in your country, would you be interested in visiting?

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18

What type of store experience would you prefer for a brand like NEHERA?

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19

In your opinion, which of these countries would best fit a brand like NEHERA?

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20

Do you think NEHERA’s minimalist style could work in your country or city? Why or why not?

21

What kind of social media content would you expect from a brand like this?

22

Would you follow a minimalist fashion brand like NEHERA on social media?

Select one answer
23

NEHERA avoids bold logos and influencer marketing. Does this make the brand more or less interesting for you?

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24

What kind of story or values make you loyal to a fashion brand?

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