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The role of Social Media Marketing

Hello,

My name is Brăslașu Bogdan and I am a student of the Faculty of Business Administration in Foreign Languages within the Bucharest Academy of Economic Studies. I would like to do some research on the role and importance of social media marketing and please give me a few moments to answer the following questions.


The purpose of this research is to highlight the role of social media marketing and to observe voters' perceptions of it.


Thank you for agreeing to participate in this interview and I would like to inform you that the information obtained from your answers to the following questions is confidential and will only be used for academic purposes.


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Social Media Marketing
1

Please specify your gender

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2

How often do you use digital means for purchase?

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3

Do you find it easier to purchase a product/service online rather than in store?

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4

Which of these would influence you in making a purchase online?

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5

Which of these attracts you into making online shopping?

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6

How likely are you to make a purchase based on online ads

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7

Do you consider social media marketing a significant way of marketing?

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8

Does a weak/good online campaign influences your decision to purchase?

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9

What do you thinks creates a good online shopping experience ?

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10

Do you notice brands changing their online marketing strategies?

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11

How important do you think it is for companies to update their online marketing strategies?

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12

What do you think are the main reasons companies change their digital marketing strategies?

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