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Survey: How Personalization and Dark Patterns Change User Decisions in Digital Marketing

Thank you for taking part in this survey. This anonymous survey asks how users perceive digital content, customized deals and certain design elements (like cookie banners, discounts, pop-ups) on websites.


The survey should take about 5-10 minutes. There are no right or wrong answers; please answer the questions as honestly as possible from your point of view.


Your data will be collected anonymously and used only for academic reasons in a bachelor's thesis.


Gesichert
1

Age

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2

Gender

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3

digital competence (self-assessment)

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4

How often do you shop online?

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5

How often do you use personalised recommendations (e.g. Amazon, Netflix)?

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6

Do you have the impression that websites show you targeted offers that are tailored to your previous interests?

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7

Are you more likely to feel positively addressed by personalised advertising?

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8

Do you think you can recognise when offers have been personalised by AI?

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9

Have you noticed that websites try to force you to make certain decisions through their design?

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10

How do you feel about such design elements?

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11

Situation 1: You only want to accept necessary cookies on a website. The "Accept all" button is large and highlighted in colour, the "Only necessary cookies" button is smaller and hidden.

How would you decide?
12

Situation 2: On a booking page it says: "Only 2 rooms available. 5 people are looking at this offer right now!"

Would this advert influence your decision?
13

Please rate the following statements from 1 = strongly disagree to 5 = strongly agree:

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14

Anything else you would like to say on the subject?