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Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Understanding consumer preferences in the EV market

The purpose of this questionnaire is to better understand consumer preferences and perceptions of electric vehicles. Your answers will help us gain valuable insights into the factors that influence purchase decisions and brand associations in the electric vehicle market.


All responses will remain completely anonymous and confidential. Your feedback will only be used for research purposes and will not be shared with third parties.

1

What is your age group?

Please select one answer.
2

What is your country of residence?

Please insert in the text box the country you're doing this questionnaire from.
3

Do you own an electric car?

Please select one answer.
4

How interested are you in electric cars?

Please rate your answer keeping in mind that 1 star means very low, 2 low, 3 moderate, 4 high and 5 very high.
5

When it comes to buying an electric car, what are the biggest barriers you face?

Drag and drop to rank the following options from 1 to 4 - 1 being the most important and 4 being the least important.
6

What are the most important qualities you look for in an electric car?

Drag and drop to rank the following options from 1 to 10 - 1 being the most important and 10 being the least important.
7

How important is environmental impact or sustainability in your purchasing decisions?

Drag and drop to rank the following options from 1 to 4 - 1 being the most important and 4 being the least important.
8

What influences your purchasing decision?

Drag and drop to rank the following options from 1 to 4 - 1 being the most important and 4 being the least important.
9

Which of the following brands you associate with electric cars?

Drag and drop to rank the following options from 1 to 5 - 1 being the most important and 5 being the least important.
10

What do you know about Mercedes-Benz as an electric car brand?

Please select one answer.
11

What characteristics do you associate with Mercedes-Benz?

Drag and drop to rank the following options from 1 to 6 - 1 being the most important and 6 being the least important.
12

How would you rate Mercedes Benz in sustainable technology?

Please rate this question, taking into account that 1 star means very low and 5 stars means very high.
13

Do you think the price of electric cars from Mercedes-Benz is competitive with Tesla, BYD or BMW?

Please select one answer.
14

Does Mercedes-Benz advertising clearly communicate its commitment to electric vehicle innovation?

Please select one answer.
15

Do you think Mercedes-Benz is well positioned in the electric car industry?

Please select one answer. If you choose 'No', please give a reason.

Thank you for taking the time to complete this survey. Your participation is greatly appreciated!

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