Coca Cola

Dear respondent,


Please take a few minutes of your time to complete

the following questionnaire. This questionnaire aims to delve into the beverage industry in Portugal as part of Advanced marketing project! Be aware that the answers of this questionnaire will be only used to conduct a market research in an anonymous way.


Thank you


Secured
1

What is your gender?

Select one answer
2

What is your age range

Select one answer
3

Where are you from?

Select one answer
4

What is your occupation

Select one answer
5

Please select your marital status:

Select one answer
6

What is your annual household income?

Select one answer
7

How often do you go to the gym/practise sport?

Select one answer
8

What type of drinks you drink when you practice sports?

Select one answer
9

How would you rate how healthy/unhealthy your lifestyle is? (Conisder eating, drinking, sleeping, smoking)

Assume 1 star for very unhealthy and 5 stars for very healthy
10

How often do you go out with friends?

Select one answer
11

What type of drinks you drink when you go out with friends?

Select one answer
12

Order your preference of alcoholic drinks for a evening overlooking the sunset?

Change the order according to your preference (1. - preferable one, 6. - least preferable)
13

Order your preference of alcoholic drinks for a night out?

Change the order according to your preference (1. - preferable one, 6. - least preferable)
14

Where do you usually buy your alcoholic drinks?

Select one answer
15

To what extent do you agree with the following statements?

16

How often do you try new drinks?

Select one answer
17

When trying a new drink what usually motivates you to try it?

Select one or more answers
18

How frequently do you encounter advertisements or discussions about new drinks in your daily life?

Select one answer in each row
19

How often do you purchase coca cola drinks?

Select one answer
20

What attributes you value the most in Coca cola?

Select one or more answers
21

How would you characterize Coca Cola?

0
-2
-1
0
1
2
Cheap
Expensive
0
-2
-1
0
1
2
Unique
Standard
0
-2
-1
0
1
2
Environmental responsible
Unsustainable
0
-2
-1
0
1
2
Customer driven
profit driven
0
-2
-1
0
1
2
Innovative
Conventional
22

Please indicate the level of agreement with the following sentences:

Select one answer in each row

Thank you for your time and for your help :)