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Driving Change: The Role of Sustainability and Diversity in Shaping the Future of the Luxury Automotive Aftermarket in the European Union

Thank you for taking the time to participate in this study. This survey is part of my master thesis research project on sustainability and diversity in the luxury automotive aftermarket. Your answers will help to understand consumer expectations and how companies can improve their efforts in these areas.


The survey will take about 5-10 minutes to complete. All responses are anonymous and will be used for research purposes only. There are no right or wrong answers—please answer honestly based on your personal opinions and experiences.

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Section 1: Demographic Information and Awareness for Sustainability

1

How important is sustainability to you when purchasing products?

Choose your preference.
2

What is your primary mode of transportation?

Choose one answer.
3

In which country do you currently live?

Choose one answer.
4

In which year were you born?

Choose one answer.
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Section 2: Perception of Sustainability and Diversity

5

Would you trust sustainability claims made by luxury automotive brands without external verification (e.g., certifications, third-party audits)?

Choose your preference.
6

In your opinion, how transparent are luxury automotive brands regarding their sustainability and diversity efforts?

Choose your preference.
7

How important is diversity within a company or brand to you?

Choose your preference.
8

Which sustainability measure do you find most important for a company to implement?

Choose one answer.
9

To what extent does sustainability matter when choosing luxury automotive products?

Choose your preference.
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Section 3: Expectations of the Luxury Automotive Industry

10

Are you aware of any luxury automotive brands that actively promote sustainability or diversity?

Choose one answer.
11

How do you usually receive information about a brand’s sustainability efforts?

Choose one or more answers.
12

How often do you actively research a luxury brand’s sustainability and diversity policies before making a purchase decision?

Choose your preference.
13

Which of the following aspects would influence your loyalty to a luxury automotive brand?

Choose one answer.
14

Would you be more likely to buy from a brand that demonstrates sustainability and social responsibility?

Choose your preference.
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Section 4: Behavior and Preferences

15

Would you be interested in subscription-based models for luxury automotive features (e.g., access to sustainable upgrades instead of ownership)?

Choose one answer.
16

What would you feel about purchasing used or refurbished luxury automotive parts (as sustainable option)?

Choose your preference.
17

What type of sustainable initiatives would justify a higher price for you?

Choose one or more answers.
18

Would you be willing to pay more for a sustainable product?

Choose your preference.
19

What would make sustainability and diversity in the luxury automotive industry more relevant to you personally?

Give a short answer, in case you have something in your mind, if not, you can skip this question.
20

What kind of information would you like companies to provide about their sustainability efforts?

Give a short answer, in case you have something in your mind, if not, you can skip this question.
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Thank you for your participation!


I truly appreciate your time and insights. Your input plays a key role for my master thesis in understanding consumer expectations around sustainability and diversity in the luxury automotive aftermarket industry.


Please feel free to share this survey with others—every response strengthens the research and makes an impact.


Redeem the following survey code at https://www.surveycircle.com and receive free participants for your study through SurveyCircle: 54SF-H1QL-3SJU-NN7P


Thank you again for your support! 

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