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Logo Refresh Questionnaire for ProRelix Research
Tell us how you see your brand. We’ll do the rest.
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1
What’s the primary goal of refreshing your logo?
(Select the option that best describes your objective)
Modernize the brand identity
Improve readability and scalability
Better reflect company values and vision
Align with 2025 design trends and competitors
Other (please specify)
2
What would you like us to do with your current logo?
Select one or more answers
Slightly tweak and modernize it
Refresh it completely with a new structure (RECOMMENDED)
Not sure — open to expert suggestions
3
Are there any elements you'd like to retain or evolve from the current logo?
(e.g., diamond shape, “Pro” box, tagline, etc.)
No, I’m open to a fresh approach
Yes (please specify)
4
Do you want to keep the same color palette?
Yes, keep the exact same colours
No, I’d like a brand new palette
I’m open to modernizing the current palette
5
What tone should your new logo reflect?
You can select multiple
Modern
Trustworthy
Professional
Innovative
Clinical / Scientific
Minimalist
Friendly
6
Would you like the tagline to be part of the new logo?
Yes
No
Include both versions (with and without tagline)
7
Where will the new logo primarily be used?
Select all that apply
Website
Social media
Business cards
Packaging
Email signatures
Reports / Documents
Merchandise
8
Are there any logos, brands, or design styles you admire?
Upload or share links to any references
Yes (shared via Drive folder)
Will share soon
No specific references
9
Are there any fonts, symbols, or design choices you want us to avoid?
Select one or more answers
No
Yes (please specify)
10
Anything else you’d like us to know about your brand, audience, or design direction?
11
Upload Brand References
Please upload any of the following to help us visualize your direction: Mood board or inspiration logos Preferred color palettes Brand elements or shapes Existing branding or font files Upload to a Drive folder and share the link below:
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