Questions

Here is a questionnaire based on Unit 1 - Selling/Marketing/Exhibiting a Product Through Advertising (Class 12 Mass Media, Advertising Concept and Process), with 10 important questions and suggested marks: --- Class 12 Mass Media: Advertising Concept and Process - Questionnaire 1. Define advertising. Discuss its main objectives. Marks: 2 2. Explain the concept of 'target audience' in advertising. Why is identifying the target audience crucial in the advertising process? Marks: 3 3. What is the difference between 'above-the-line' and 'below-the-line' advertising? Provide examples for both. Marks: 3 4. List and explain the key steps involved in the advertising process. Marks: 4 5. Describe the role of creativity in advertising. Why is creativity important in making an advertisement successful? Marks: 3 6. What are the various types of advertising media? Discuss any two with their advantages and disadvantages. Marks: 4 7. Explain the term 'advertising campaign'. What are its key components? Marks: 2 8. Discuss the importance of an advertisement's message in influencing consumer behavior. Marks: 3 9. What is 'brand positioning' in advertising? How does it influence advertising strategies? Marks: 3 10. Discuss the ethical considerations involved in advertising. How can advertisers ensure that their ads are ethical and responsible? Marks: 3 --- You can copy this questionnaire into a Google Form by following these steps: 1. Open Google Forms (forms.google.com). 2. Click on the blank form to create a new one. 3. Enter the title and description (e.g., "Class 12 Mass Media: Advertising - Unit 1"). 4. Add each of the questions as separate entries in the form. 5. Assign the appropriate mark to each question using the "Answer Key" feature. Let me know if you need any further modifications!