The impact of viral trends on consumer behavior

1

What is your age?

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Under 18

18-35

35-45

45+

2

What is your gender?

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Female

Male

Non-binary/ Other

Prefer not to say

3

How often do you use the social media platforms like TikTok?

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4

What kind of content are you most interested in?

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5

How much do you spend on fast fashion (e.g Zara, H&M, SHEIN, etc.) in a typical month?

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Less than 50€

50€-150€

150€-250€

More than 250€

6

How often do you notice advertisements or product placements on TikTok regarding Beauty and Fashion?

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7

How often do trends on social media influence your decision To purchase new clothing ?

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8

When you see a viral fashion trend on TikTok, how likely are you to purchase an item similar to what’s being showcased?

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9

Do TikTok trends prompt you to buy more clothes than you initially intended?

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10

How often do you feel pressured to keep up with TikTok fashion trends to maintain „social relevance“?

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11

How influential are TikTok influencers in shaping your opinions about fast fashion brands?

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12

Do you trust fashion recommendations from TikTok influencers?

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13

When an influencer promotes a fast fashion brand, are you more likely to purchase from that brand?

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14

How often do you think TikTok influencers discuss the sustainability aspects of the fashion products they promote?

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15

How important is sustainability to you?

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16

How often do you think about sustainability when purchasing new clothing,etc. ?

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17

Compared to your friends or family members who don’t use TikTok, do you purchase fast fashion items more frequently?

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18

If you didn’t use TikTok, how do you think your purchasing behavior would change?

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I would buy significantly fewer fast fashion items.

I would buy slightly fewer fast fashion items.

My behavior would remain the same.

I would buy slightly more fast fashion items.

I would buy significantly more fast fashion items.

19

Do you feel TikTok has a unique ability to influence fashion choices compared to other platforms like Instagram or YouTube?

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20

How do TikTok trends affect your perception of the quality of fast fashion brands?

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21

Do viral TikTok trends make fast fashion brands seem more appealing?

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22

Have TikTok trends made you more aware of the sustainability issues associated with fast fashion?

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23

Do you think TikTok trends encourage overconsumption in fast fashion?

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24

Do you feel some sense of guilt when purchasing from fast fashion brands?

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25

Do you think TikTok should care more about promoting sustainability?

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26

Can you share an example of a TikTok trend that influenced you to purchase a fast fashion item?

27

The impact of viral trends on consumer behavior

What is your age?

What is your gender?

How often do you use the social media platforms like TikTok?

What kind of content are you most interested in?

How much do you spend on fast fashion (e.g Zara, H&M, SHEIN, etc.) in a typical month?

How often do you notice advertisements or product placements on TikTok regarding Beauty and Fashion?

How often do trends on social media influence your decision To purchase new clothing ?

When you see a viral fashion trend on TikTok, how likely are you to purchase an item similar to what’s being showcased?

Do TikTok trends prompt you to buy more clothes than you initially intended?

How often do you feel pressured to keep up with TikTok fashion trends to maintain „social relevance“?

How influential are TikTok influencers in shaping your opinions about fast fashion brands?

Do you trust fashion recommendations from TikTok influencers?

When an influencer promotes a fast fashion brand, are you more likely to purchase from that brand?

How often do you think TikTok influencers discuss the sustainability aspects of the fashion products they promote?

How important is sustainability to you?

How often do you think about sustainability when purchasing new clothing,etc. ?

Compared to your friends or family members who don’t use TikTok, do you purchase fast fashion items more frequently?

If you didn’t use TikTok, how do you think your purchasing behavior would change?

Do you feel TikTok has a unique ability to influence fashion choices compared to other platforms like Instagram or YouTube?

How do TikTok trends affect your perception of the quality of fast fashion brands?

Do viral TikTok trends make fast fashion brands seem more appealing?

Have TikTok trends made you more aware of the sustainability issues associated with fast fashion?

Do you think TikTok trends encourage overconsumption in fast fashion?

Do you feel some sense of guilt when purchasing from fast fashion brands?

Do you think TikTok should care more about promoting sustainability?

Can you share an example of a TikTok trend that influenced you to purchase a fast fashion item?

Do you believe TikTok has a long-term impact on your shopping habits? Why or why not?