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How well do the following words describe Mercedes-Benz
1
What car brands come to mind when you think of premium cars?
Fortsæt
How well do the following words describe Mercedes-Benz
2
What comes to mind when you hear Mercedes?
Fortsæt
How well do the following words describe Mercedes-Benz
3
Have you heard of Mercedes before?
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Yes
No
4
Which premium car brands would you consider buying in the future?
5
My overall attitude toward Mercedes-Benz is favorable.
6
Mercedes-Benz satisfies my needs for a premium car.
7
I would recommend Mercedes-Benz to others.
8
Mercedes-Benz offers good value for its price.
9
Mercedes-Benz provides advantages that similar brands do not
10
Mercedes-Benz is superior to other brands in the premium category
Fortsæt
How well do the following words describe Mercedes-Benz
11
Mercedes-Benz cars are Comfortable to drive.
12
Mercedes-Benz cars are Safe to drive
13
Mercedes-Benz cars are Technologically advanced
14
Mercedes-Benz cars are Elegant and timeless in design
15
Mercedes-Benz cars are good value for money
16
Mercedes-Banz cars are Reliable and durable
Fortsæt
How well do the following words describe Mercedes-Benz
17
Down-to-earth
Down-to-earth
18
Honest
19
Daring
20
Up-to-date
21
Reliable
22
Successful
23
Upper-class
24
Charming
25
Outdoorsy
Fortsæt
How well do the following words describe Mercedes-Benz
26
My overall attitude toward Mercedes-Benz is favorable
(1 = Strongly disagree, 5 = Strongly agree)
27
Mercedes-Benz satisfies my needs for a premium car.
(1 = Strongly disagree, 5 = Strongly agree)
28
I would recommend Mercedes-Benz to others.
(1 = Strongly disagree, 5 = Strongly agree)
29
Mercedes-Benz offers good value for its price.
30
Mercedes-Benz provides advantages that similar brands do not.
31
Mercedes-Benz is superior to other brands in the premium category
Fortsæt
How well do the following words describe Mercedes-Benz
32
Does Mercedes-Benz give you a feeling of
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Warmth
fun
Excitement
Security / Confidence
Social approval
Self-respect
33
I consider myself loyal to Mercedes-Benz
(1 = Strongly disagree, 5 = Strongly agree)
34
I would choose Mercedes-Benz if I had the opportunity.
(1 = Strongly disagree, 5 = Strongly agree)
35
Mercedes-Benz is a special brand to me.
(1 = Strongly disagree, 5 = Strongly agree)
36
I really love Mercedes-Benz as a brand.
(1 = Strongly disagree, 5 = Strongly agree)
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