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green marketing strategy

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Green Marketing and Generation Z
1

Gender

2

How important is environmental responsibility (e.g., eco-friendly, reducing waste) in your purchasing decisions?

3

How important is social responsibility (e.g., charity work, ethical labor practices) in your purchasing decisions?

4

How motivated are you to buy eco-friendly products to help the environment?

5

I am aware of eco-labels (e.g., organic, Fair Trade) on products.

6

I often notice sustainability messages in advertisements or on products.

7

I am familiar with the concept of Corporate Social Responsibility (CSR) in companies (e.g., supporting social causes, ethical production).

8

How important is eco-labeling (e.g., certified organic, recyclable) when choosing products?

9

How important are sustainability messages (e.g., reducing waste, using renewable energy) in influencing your purchasing behavior?

10

How important is a company's involvement in CSR initiatives (e.g., supporting social causes, environmental protection) when you decide to purchase from them?

11

I trust brands that promote sustainability and environmental responsibility.

12

I am more likely to remain loyal to brands that engage in CSR activities and focus on sustainability.

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13

I would recommend a brand to others if they focus on environmental sustainability and social responsibility.

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