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Barbershops, coffee, and customer experience in the Czech Republic

Introduction to the research:


Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

Secured
1

I am a

2

How old are you?

3

What is your education?

4

What is your income?

Instead of the word BARBERSHOP, please imagine the barbershop you recently visited and had a complimentary coffee as a part of the service.

5

BARBERSHOP has a good reputation.

6

I am confident in BARBERSHOP’s expertise.

7

BARBERSHOP gives independent advice on which coffee as a part of service would best suit my preferences

8

I choose BARBERSHOP not because of the price alone.

9

I choose BARBERSHOP because of the complimentary coffee provided

10

The people who work at BARBERSHOP represent the BARBERSHOP brand well.

11

BARBERSHOP’s offerings have the best quality.

12

Coffee offered by BARBERSHOP constitutes that quality.

13

BARBERSHOP’s offerings are superior.

Instead of the word BARBERSHOP, please imagine the barbershop you recently visited and had a complimentary coffee as a part of the service.

14

BARBERSHOP helps me to choose the right complimentary coffee.

15

Dealing with BARBERSHOP is easy.

16

BARBERSHOP keeps me informed.

17

BARBERSHOP demonstrates flexibility in dealing with me.

18

BARBERSHOP offers a good variety of coffees.

19

BARBERSHOP offers coffees that fit my preferences.

20

At BARBERSHOP I deal with coherent procedures and specifications.

21

BARBERSHOP’s personnel relate to my wishes and concerns.

22

The people I am dealing with (at BARBERSHOP) have good people skills.

23

At BARBERSHOP, we have coffee first, and then we talk.

24

BARBERSHOP delivers a good customer service.

25

I have built a personal relationship with the people at BARBERSHOP.

26

Complimentary coffee I had at a BARBERSHOP made me feel welcomed.

27

BARBERSHOP sincerely seeks my input for their new products.

28

BARBERSHOP sincerely seeks my opinion about their coffee.

29

BARBERSHOP provides background information about the coffee I drink there. (e.g. Roastery, farm it was produced in, origin)

Instead of the word BARBERSHOP, please imagine the barbershop you recently visited and had a complimentary coffee as a part of the service.

30

How did the coffee at the BARBERSHOP make you feel on your visit?

31

I choose BARBERSHOP because they know me.

32

BARBERSHOP knows exactly what I want.

33

BARBERSHOP knows exactly what coffee I like to have on my visit.

34

BARBERSHOP keeps me up-to-date about their products and latest developments

35

BARBERSHOP will look after me for a long time.

36

I like to drink coffee at the BARBERSHOP.

37

BARBERSHOP deal(t) well with me when things go(went) wrong.

38

I am happy with BARBERSHOP as my provider

39

Being a customer of BARBERSHOP gives me approval with my peers.

Here, consider barbershops as a service.

40

The surroundings of a barbershop should be entertaining to me

41

Coffee makes the barbershop environment stimulating

42

The barbershop environment is more fun due to the complimentary coffee

43

The environment of a barbershop should be enhanced by providing a variety of complimentary coffee offerings

44

Complimentary coffee fits the theme of a barbershop

45

Interaction with the barbershop makes buying the service more interesting

46

The barbershop environment should motivate me

47

Atmosphere is an important element when interacting with a barbershop

48

Music enhances my interaction with the barbershop

49

Complimentary coffee enhances my interaction with the barbershop

50

Complimentary coffee adds to the interactive appeal of a barbershop

51

I feel more comfortable if a barbershop service is enhanced by a complimentary coffee

52

The most appealing barbershop environments have a consistent theme

53

The complimentary coffee fit the environment of a barbershop well

54

The appearance of a barbershop is very important to me

55

The environment of a barbershop should be enhanced by a complimentary coffee.

56

I will be loyal to BARBERSHOP in the future

57

I will keep on being a customer of BARBERSHOP for the next 5 years.

58

I will recommend BARBERSHOP to others

59

Coffee at BARBERSHOP makes me loyal to it

Thank you kindly for the completion of this questionnaire.