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Kofola

Dear participant,

thank you for deciding to share your opinions about brands and anti-brand messages. There are no right or wrong answers, the sole goal of this survey is to find out your point of view. By completing this survey, you are granting us permission to use your responses for research and analysis. Your answers will remain anonymous and confidential. They survey shouldn´t take longer than 7 minutes.

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Kofola - anti-brand
1

Please select the logo of Kofola

Select one answer
Kofola - anti-brand

Please rate the statements below on a scale from -2 (strongly disagree) to 2 (strongly agree). The value "0" stands for "undecided/without an opinion.

2

Write your question here

Select one or more answers in each row
3

"I prefer Kofola over similar products"

0
strongly disagree
strongly agree
4

"Kofola has strong presence on social media"

0
strongly disagree
strongly agree
5

"I am familiar with the history/story behind Kofola"

0
strongly disagree
strongly agree
6

"Kofola offers good value for the money spent"

0
strongly disagree
strongly agree
7

"I am satisfied with the quality of Kofola"

0
strongly disagree
strongly agree
8

"My overall experience with Kofola is positive"

0
strongly disagree
strongly agree
9

"I perceive Kofola as having a rich heritage"

0
strongly disagree
strongly agree
10

"I feel proud to associate with the origin of Kofola"

0
strongly disagree
strongly agree
11

"The origin of the product is an important factor when making a purchase decision"

0
strongly disagree
strongly agree
12

"Kofola comes across as sincere and trustworthy"

0
strongly disagree
strongly agree
13

"Kofola projects a clear and distinct personality"

0
strongly disagree
strongly agree
14

"Kofola feels friendly and approachable to me"

0
strongly disagree
strongly agree
Kofola - anti-brand

Please rate the statements below on a scale from -2 (strongly disagree) to 2 (strongly agree). The value "0" stands for "undecided/without an opinion.

15

"I associate Kofola with high quality ingredients"

0
strongly disagree
strongly agree
16

"I perceive Kofola as an ethically produced product"

0
strongly disagree
strongly agree
17

"I consider Kofola to be of Czech origin"

0
strongly disagree
strongly agree
18

"I believe Kofola has a net positive impact on the globe"

0
strongly disagree
strongly agree
19

"I feel emotionally connected to the Kofola brand"

0
strongly disagree
strongly agree
20

"I feel a sense of pride when being associated with Kofola"

0
strongly disagree
strongly agree
21

"I feel an affection towards Kofola"

0
strongly disagree
strongly agree
22

"I am receptive to Kofola´s media communication"

0
strongly disagree
strongly agree
23

"My attitude towards Kofola positively influences my loyalty to its products"

0
strongly disagree
strongly agree
Kofola - anti-brand

Please rate the statements below on a scale from -2 (strongly disagree) to 2 (strongly agree). The value "0" stands for "undecided/without an opinion.

24

"I associate Kofola with high quality ingredients"

0
strongly disagree
strongly agree
25

"I perceive Kofola as an ethically produced product"

0
strongly disagree
strongly agree
26

"I consider Kofola to be of Czech origin"

0
strongly disagree
strongly agree
27

"I believe Kofola has a net positive impact on the globe"

0
strongly disagree
strongly agree
28

"My friend group would change their perception of Kofola, were they to see the image"

0
strongly disagree
strongly agree
29

"I feel emotionally connected to the Kofola brand"

0
strongly disagree
strongly agree
30

"I feel a sense of pride when being associated with Kofola"

0
strongly disagree
strongly agree
31

"I feel an affection towards Kofola"

0
strongly disagree
strongly agree
32

"I am receptive to Kofola´s media communication"

0
strongly disagree
strongly agree
33

"My attitude towards Kofola positively influences my loyalty to its products"

0
strongly disagree
strongly agree