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STUDY ON IMPACT OF SOCIAL MEDIA ON TEENAGERS BUYING BEHAVIOUR IN WOMEN’S FASHION INDUSTRY

Dear Canditate, please take a few minutes of your time to complete the following questionnaire.

Thank you for your valuable input.

Your feedback is crucial to this study for my MBA project.

I truly appreciate your time and insights.

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1

Name :

2

Age

Select one answer

13-14

15-16

17-19

3

Do you identify as a female?

Select one or more answers

Yes

No

Prefer not to answer

4

Current education level

5

Which social media platforms do you use regularly, at least once a week for fashion related content?

Select all that apply

Instagram

Facebook

Pinterest

Youtube

I don't use social media for fashion content

6

On an average how many hours per day do you spend on social media?

Select one answer

Less than an hour

1-2 hours

2-3 hours

3-4 hours

More than 4 hours

7

How often do you browse social media specifically for fashion inspiration or new trends?

Select one answer

Daily

Several times a week

Once a week

A few times a month

Rarely

Never

8

Social media helps me discover new fashion trends.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

9

I often see clothes or accessories on social media that I want to buy.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

10

Social media influences my choice of brands.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

11

I trust fashion recommendations from social media influencers/bloggers.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

12

User-generated content (eg. photos from friends, reviews) on social media influences my fashion purchasing decisions more than brand advertisements.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

13

I feel pressure to keep up with the latest fashion trends shown on social media.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

14

I have purchased a fashion product directly because I saw it on social media.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

15

Social media encourages me to buy fashion items more frequently.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

16

I often click on links to online stores provided on social media posts.

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

17

I use social media to research fashion items before buying them. (reading reviews, checking out different looks etc)

Please rate your agreement with the following statements on a star scale 1-5 : 1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree

18

Which type of content on social media influences your fashion choices the most?

Select top 3

Photos/videos from fashion brands (official accounts)

Photos/videos from fashion influencers/bloggers

Photos/videos from celebrities

User-generated content (eg, friend's post, unboxing videos)

Short-form video content (Instagram reels, Youtube shorts)

Live shopping events

Fashion trends/challenges (outfit of the day)

Advertising and sponsored content

None of the above

19

When you see a fashion item on social media that you like, what is your typical next step?

Select all that apply

Search for the item online to buy it

Save the post for future reference

Share it with friends

Look for similar items in stores

Visit the brand's profile/website

Comment on the post

Talk about it with friends/family

Do nothing

20

How frequently do you buy new fashion items?

(clothing, footwear, accessories)

Weekly

Monthly

Every few months

Rarely (less than once a quarter)

21

When making a fashion purchase, how important is the following factor to you? Seeing it on social media?

Star 1 = Not important Star 5 = Very important

22

When making a fashion purchase, how important is the following factor to you? Brand reputation?

Star 1 = Not important Star 5 = Very important

23

When making a fashion purchase, how important is the following factor to you? Pricing?

Star 1 = Not important Star 5 = Very important

24

When making a fashion purchase, how important is the following factor to you? Quality and comfort?

Star 1 = Not important Star 5 = Very important

25

When making a fashion purchase, how important is the following factor to you? Personal style?

Star 1 = Not important Star 5 = Very important

26

When making a fashion purchase, how important is the following factor to you? Recommendations from friends/family?

Star 1 = Not important Star 5 = Very important

27

When making a fashion purchase, how important is the following factor to you? Ethical/sustainable production?

Star 1 = Not important Star 5 = Very important

28

When making a fashion purchase, how important is the following factor to you? Availability in stores?

Star 1 = Not important Star 5 = Very important

29

Do you think social media makes you spend more on fashion than you would otherwise?

Select one answer

Yes, definitely

Yes, probably

Neutral

No, probably not

No, definitely not

30

What, if any, are the negative impacts of social media on your fashion buying behaviour?

Please type your answer in a few lines.

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