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Consumer Perception Survey on ITC's Cigarettes
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Do you currently smoke cigarettes?
Select the option that best describes your current smoking habit.
Yes, I smoke regularly
Yes, but occassionally
No, I used to smoke but I quit
No, I have never smoked
2
How often do you smoke cigarettes in a day?
Please select the option that best describes your daily smoking frequency
1-2 cigarettes/day
3-5 cigarettes/day
6-10 cigarettes/day
10-15 cigarettes/day
15-20 cigarettes/day
20+ cigarettes/day
3
In your opinion, what factors influence your decision to purchase a cigarette product?
Select the factors that influence your decision to purchase a cigarette product
Availability
Influence of my social circle
Recommendation of the retailer
Cigarette dimensions
Tobacco blend
Filter characteristics
4
How do you perceive ITC’s cigarette brands in terms of health risks associated with smoking?
Please select the option that best represents your perception towards ITC’s cigarette brands.
Very harmful
Somewhat harmful
Neutral
Not harmful
5
On a scale of 1 to 10, how does your health consciousness impact your smoking behavior?
Rate the impact of your health consciousness on your smoking behavior using a scale from 1 to 10.
6
What factors influence your brand loyalty towards ITC’s cigarette brands?
Select one answer
Very important
Moderately Important
Slightly important
Not important
7
How often do you consume ITC's cigarette brands?
Please select the option that best represents your consumption frequency of ITC's cigarette brands.
Daily
Weekly
Monthly
Rarely
Never
8
Which aspect of ITC's cigarette brands influences your purchasing decision the most?
Select the aspect that holds the highest influence on your purchasing decision of ITC's cigarette brands.
Brand image
Product quality
Price
Availability
Perceived health risks
9
Do you believe that smoking ITC's cigarette brands poses a significant health risk?
Please provide your opinion on the health risks posed by smoking ITC's cigarette brands.
Yes
No
Not sure
10
Has increasing awareness about health risks made you consider reducing your consumption of ITC cigarette brands?
Select one answer
Yes, actively considering
Yes, have thought about it
No, not considering
Already switched to a "lighter" brand within ITC
11
Have you ever attempted to quit smoking ITC's cigarette brands due to health concerns?
Please indicate whether you have tried to quit smoking ITC's cigarette brands because of health concerns.
Yes
No
12
Would you consider switching to a different cigarette brand for health reasons?
Share your willingness to switch to a different cigarette brand for health-related reasons.
Yes
No
Maybe
13
How satisfied are you with the information provided by ITC regarding health risks of smoking?
Rate your satisfaction level with the information provided by ITC regarding the health risks of smoking.
14
Please share any additional comments or feedback regarding ITC's cigarette brands and health risks.
Feel free to provide any additional comments or feedback regarding ITC's cigarette brands and health risks.
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