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Starbucks brand image

Dear sir/madam, it would help us a lot if you would fill in this survey for our school project. It will be about the brand image of Starbucks and will only take a few minutes to fill in. 

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Starbucks Brand Image
1

What is your age?

Choose one option
2

Have you ever bought something from Starbucks?

Choose one option
3

On average, how often do you visit Starbucks in a month?

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4

What comes to mind when you think of Starbucks?

5

How would you describe your overall experience with Starbucks?

6

Do you believe Starbuck's products are of high quality? Why or why not?

7

What image do you associate with Starbucks (luxury, casual, trendy, etc.)?

8

Have you noticed Starbuck's presence on social media platforms like Instragram and Youtube? If so, in what ways?

Select one or more answers
9

How would you rate the content from Starbucks on social media platforms?

10

Would you recommend Starbucks to others?

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11

Why or why not would you recommend Starbucks?

12

Why would you choose Starbucks over other coffee brands?

13

Are the products of Starbucks worth the money?

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14

When you are in a rush, do you still choose Starbucks over other coffee brands? Why or why not?

15

What is the first thing you notice when entering a Starbucks store?

16

Have you ever interacted with Starbuck's social media posts (liked, commented, shared)? If yes, what made you do so?

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