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Sponsorship and Partnership Concept for the Swiss American Football Association (SAFV)

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Sponsorship and Partnership Concept for the Swiss American Football Association (SAFV)
1

Role/Position of the respondent

2

Do you have experience working with non-mainstream sports? If so, what do you see as key success factors in building an attractive sponsorship offering for such sports?

3

From your perspective, what elements are essential to creating a compelling sponsorship platform for companies (e.g., visibility, emotions, community, hospitality)?

4

What role do social media and digital content play in today’s sports sponsorship – particularly for sports with limited TV exposure?

5

How should an effective sponsorship package be structured (e.g., base package + individual modules, naming rights, event activation, etc.)?

6

Which channels or formats (events, social media, merchandising, etc.) do you consider especially attractive for sponsorship in American Football?

7

In your opinion, what are No-Gos or common mistakes when creating a sponsorship offering?

8

What is the most effective way for a smaller sports association to approach potential sponsors – directly, through networks, or via agencies?

9

Which KPIs should be included in a sponsorship concept to make the success measurable for sponsors?

10

How can an association credibly demonstrate that a sponsorship is worthwhile – even if media reach and audience numbers are (currently) limited?

11

What best practices or recommendations would you give to an association like the Swiss American Football Association to position itself as an attractive sponsorship partner?

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