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The influence of luxury streetwear collaborations

Hi, thank you so much for taking the time to participate in this survey. I’m researching how luxury streetwear collaborations shape the way people perceive brands and influence brand image.

Your input will help me understand how these collaborations affect brand image, exclusivity, accessibility, and emotional connections with consumers. Whether you’ve purchased collaboration pieces or simply admired them from afar, your perspective is valuable to this research.

The survey should take about 5-7 minutes to complete. Your responses are completely anonymous and will be used solely for academic purposes. Thanks again for helping me with my thesis, I really appreciate it!

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The influence of luxury streetwear collaborations
1

What is your age?

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2

Have you ever purchased a luxury streetwear collaboration product?

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3

On a scale of 1-10, how much do collaborations influence your perception with both brands?

You can think about every luxury streetwear collaboration, for example Louis Vuitton X Supreme, Jordan Air X Off-White, YEEZY X GAP
4

Which of the following factors most influence your decision to purchase a collaboration product?

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5

Do you believe collaborations enhance or diminish the image of both brands?

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6

How do luxury streetwear collaborations change the way you see the brands?

7

Do you think luxury streetwear collaborations make luxury brands more accessible for you?

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8

How do luxury streetwear collaborations affect your perception of a brand's exclusivity?

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9

9. Are you more likely to purchase a luxury brand’s products after they collaborate with a streetwear brand?

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10

On a scale of 1-10, how much do collaborations create a sense of urgency for you to purchase?

11

How do collaborations impact your emotional connection to the brands?

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12

What specific luxury streetwear collaboration has had the most impact on your perception of the brands involved, and why?

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