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PROTOTYPE CONCEPT TESTING

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Please answer the following questions based on your experience with our prototype Instagram page.
1

Age Group

Select one answer
2

Gender

Select one answer
3

Have you traveled for cultural experiences before?

Select one answer
4

How appealing do you find the content on the page? Rate 1-5

5

Does the content reflect the culture and heritage aspects of the destination well?

Select one answer
6

Do you find the captions informative and engaging?

Select one answer
7

Would you follow this Instagram page?

Select one answer
8

How likely are you to interact with the posts (like, comment, share)? Rate 1-5

Select one answer
9

How likely are you to visit the destination after following this Instagram page?

Select one answer
10

What improvements would you suggest for the Instagram page?

11

Any additional comments or feedback?