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Questionnaire
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Primary research-questionnaire
1
What gender do you identify as?
Select one answer
Male
Female
Other (please specify)
2
Are you aged 18+?
Select one or more answers
Yes
No
3
Are you earning an efficient income?
Select one or more answers
Yes
No
4
What channel of communication do you prefer?
Select one or more answers
TV
Radio
Posters
Newspaper adverts
Social Media
Websites
Text Messaging
Other (please specify)
5
What Social Media do you prefer to receive marketing on?
Select one answer
6
What's important to you when making buying decisions?
Select one or more answers
Cost
Repeated buying
Loyalty
Reputation of company
Online reviews
Opinions of family and friends
Other (please specify)
7
How important is marketing to you when making a decision?
Indicate which value you incline to
0
Not at all important
The most important thing ever!!
Ok
8
What are you influenced by?
Select one or more answers
Trends
Quality
Price
Family
Friends
Other (please specify)
9
Why would you switch retailers?
Select one or more answers
Price
Poor customer service
lack of quality in products
Negative reviews
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