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What is it to you? — La Cruz Perfume Research
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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What is it to you?
1
What is your age group?
choose one.
Under 18
☐ 18–24
☐ 25–34
☐ 35–44
☐ 45–54
☐ 55+
2
What is your gender identity ?
choose one.
Female
Male
Non- Binary / third gender
Prefer not to say
Anders (specificeer alstublieft)
3
How often do you wear perfume?
Daily
A few times a week
Occasionally
Rarely
Never
4
How many perfumes do you currently own?
Kies één antwoord
0
1-2
3-5
6-10
More than 10
5
What is perfume to you?
tell your story.
6
What do you care about most when choosing a perfume? (Select up to 3)
The scent itself
Packaging & bottle design
The feeling or emotion it gives
The story or concept behind the fragrance
The brand / designer
Ingredients (e.g. vegan, natural, niche)
Sustainability
Exclusivity or uniqueness
Price
7
What words would you use to describe a perfume bottle that feels truly luxurious?
8
What kind of scent experiences do you enjoy most? (Choose up to 2)
Romantic / floral
Mysterious / woody / dark
Fresh / citrus / clean
Sweet / gourmand / edible
Warm / spicy / oriental
Artistic / experimental / unisex
Nostalgic / emotional
9
How much do you usually spend on a perfume (50–100 ml)?
Under €30
€30–€60
€60–€100
€100–€200
Over €200
10
How do you usually discover new perfumes? (Select all that apply)
In-store testers
Social media / TikTok / Instagram
YouTube reviews
Influencer or celebrity endorsements
Friends or family
Discovery boxes / samples
Luxury department stores
11
Would a perfume that tells a story through scent, music, and visuals interest you?
Yes – that sounds exciting
Maybe – if it smells good too
No – I prefer simple, classic concepts
12
Would you be interested in a mini theatrical trailer that captures the emotional story behind each perfume—like a short film reflecting the scent's mood, setting, and feeling?
write what you think
13
Do you associate scents with memories from your childhood or past? If yes, which scent and memory?
14
If a perfume could remind you of a memory, place, or feeling — would that make you more interested in it?
Yes
Maybe
No
15
Would you prefer...
A single signature scent that defines you
A wardrobe of perfumes for different moods and days
16
Describe your dream perfume in three words.
17
What kind of story or emotion would you love to experience through a perfume?
18
I want my perfume to feel like..
19
What’s missing in the current perfume world that you wish existed?
20
Would you be interested in a fragrance brand that uses classical music, cinematic trailers, and surreal packaging to create a magical world?
Yes, that sounds amazing
Maybe – it depends on the price and quality
No, I’m not into artistic concepts
21
What if a scent could transport you into a dream — with a musical atmosphere, a story, and a surreal world to step into? That’s the vision behind La Cruz. Would you want to try it?"
Yes, I’d love that
Maybe
No, I prefer simpler scents
22
In one word, describe what the perfect perfume experience means to you.”
I'll go first : "La Cruz" - Denzell La Cruz
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