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A3 Gold Ideation: Survey 1

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

How clear is the current storyline of the customer journey (e.g., Sarah’s experience)?

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2

Do you feel the storyline is currently aligned with real customer data?

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3

How confident are you that the current journey reflects the investor’s real-world behavior?

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4

What level of detail should we aim for in the storyline document?

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5

What’s the biggest blocker in refining the storyline right now?

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6

What should be our top priority before next review with Arindam?

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