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Understanding preferences for children's backpacks in Sweden (Ages 2–6)

Welcome to the survey on children's backpacks and diaper bags (Ages 2–6)!

Thank you for taking part in this survey. This research is conducted on behalf of Vadobag, a Dutch supplier of children's bags, diaper bags, and accessories. Vadobag is proud to offer multiple in-house brands, including Kidzroom.

At Vadobag we are passionate about designing backpacks and diaper bags that perfectly meet the needs and preferences of both parents and children.

As diaper bags are also a key part of our Kidzroom brand, we’ve included questions about them.

Your answers are incredibly valuable to us, and the survey will only take a few minutes. All your responses will remain anonymous.

Thank you for sharing your opinion!

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Understanding preferences for children backpacks in Sweden (Ages 2–6)
1

What is your gender?

Select one answer
2

How old are you?

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3

Do you live in Sweden?

Select one answer
4

Do you have children aged 2 to 6 years

Select one answer
5

How old is your child or children?

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Understanding preferences for children backpacks in Sweden (Ages 2–6)
6

Do your 2- to 6-year-old children have or use their own backpacks (specifically designed for children)?

Select one answer
7

Which features are most important in a backpack for children?

Select one or more answers
8

What additional backpack features would you like to see included?

9

Which features do you find most essential in a diaper bag?

Select one or more answers
10

What additional diaper bag features would you like to see included?

11

Which backpack design appeals to you the most for your child aged 2 to 6?

Select one answer
12

Where do you usually purchase backpacks for your child/children?

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13

Where do you usually purchase a diaper bag?

Select one or more answers
14

Which of the following brands do you buy or would consider buying children’s backpacks from?

Select one answer
15

What is the maximum amount you would be willing to pay for a children's backpack?

Please answer in SEK
16

Which of the following brands do you buy or would consider buying a diaper bag from?

Select one answer
17

What is the maximum amount you would be willing to pay for a diaper bag?

Please answer in SEK
18

How important is the use of sustainable materials, such as recycled polyester, in a backpack?

Rate 1 (not important) 5 (very important)
19

Would you be willing to pay more for a backpack made from sustainable materials?

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Understanding preferences for children backpacks in Sweden (Ages 2–6)
20

If no, where do you live?

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21

When did you move out of Sweden?

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