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Customer Segmentation for Shopify Service Positioning
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What is your role within the company?
Please select one answer
Business Owner
Marketing Manager
E-commerce Manager
Creative Director
Otra (por favor, especifique)
2
How many employees does your company have?
Please select one answer
1-5
6-20
21-50
51-100
100+
3
Which sector best describes your business?
Please select one answer
Fashion or Apparel
Beauty/Wellness
Food/Beverage
Lifestyle or Home Goods
Digital Services
Otra (por favor, especifique)
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4
Where is your business located?
Please select one answer
Austin, Texas
Greater Texas area
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5
Do you currently sell outside the U.S.?
Please select one answer
Yes, internationally
Not yet, but planning to
No, not planning to
6
Are you interested in reaching Spanish-speaking or Latin American markets?
Please select one answer
Yes
No
Not sure
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7
What are your top business priorities for 2025?
Select one or more answers
Growing online sales
Improving brand design or storytelling
Entering international markets
Streamlining backend operations
Otra (por favor, especifique)
8
How important is branding in your e-commerce strategy?
Please select one answer
Not important
Somewhat important
Very important
Critical to our identity
9
Which best describes your company's approach to e-commerce?
Please select one answer
DIY and in-house tools
We prefer to outsource and work with agencies
We are looking for a long-term digital partner
Not sure / Just getting started
Continue
10
Which e-commerce platform do you currently use?
Please select one answer
Shopify
WooCommerce
Wix
Squarespace
We do not have one yet
Otra (por favor, especifique)
11
Which services would be most valuable to you?
Select one or more answers
Shopify store design
Brand identity/logo creation
Product photography & visuals
SEO & digital advertising
Social media content
Store localization (language, currency, etc.)
Marketplace integration (Amazon, Etsy, etc.)
12
How do you prefer working with service providers?
Please select one answer
Project-based (short-term)
Ongoing collaboration (long-term)
Still exploring options
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Thank you for your time and your feedback.
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