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Plus Size Customer Buying Behaviour Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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PLUS SIZE MARKET PULSE
1

How often do you purchase clothing items?

Please select the frequency of your clothing purchases.
2

Rate your overall satisfaction with the availability of Your Perfect size clothing in the market.

Please rate your satisfaction on a scale of 1 to 10.
3

What are the biggest challenges you face when shopping for Your size clothing?

Please describe the main pain points you encounter.
4

Where do you usually shop for Your size clothing?

Please select the main shopping destinations for your clothing needs.
5

Kindly rate your favourite place to shop for in scale of 1-10

Allocate 0.1 points
Physical Stores
0
0
10
Online Stores
0
0
10
Boutique
0
0
10
Others
0
0
10
6

How would you rate the variety of Your Size clothing options available?

Please rate the variety on a scale of 1 to 10.
7

Do you feel that plus size clothing is adequately represented in mainstream fashion?

Please provide your opinion on the representation of plus size clothing in the fashion industry.
8

What improvements would you like to see in the availability of plus size clothing?

Please share your suggestions for enhancing the availability of plus size fashion.
9

Rate your likelihood of recommending your favorite plus size clothing brands to others.

Please rate your likelihood on a scale of 1 to 10.
10

Incase of rating less than 5 , Kindly specify reasons for not strongly recommending the Brand

11

Which factors influence your purchasing decisions for Your size clothing the most?

Select one or more answers
12

Please rate the below in terms of importance in making your buying decision

Allocate 0.1 points
Price
0
0
10
Fit
0
0
10
Style / Trendiness
0
0
10
Comfort
0
0
10
Fabric
0
0
10
Brand Name
0
0
10
13

Do you get your choice of clothes for all Occasions in your Size and Fit

Select one or more answers
14

Which is / are the most difficult product/s to find

Select one or more answers
15

What is the frequency of your wearing the below in a terms of no of days in a week(1- 7 days )

Allocate 0.07 points
Formal Wear
0
0
7
Casual wear
0
0
7
Party / Club Wear
0
0
7
Sports / Active wear
0
0
7
Ethnic / Traditional wear
0
0
7
16

Do you try different Brands or prefer same Brand for all your needs

Select one or more answers
17

Kindly specify reason in case - You choose different brands for different Needs / Occasions

Select one or more answers
18

What additional products or services do you wish were more readily available for plus size customers?

Please provide your input on additional offerings you would like to see in the market.