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Walt Disney Brand Perception Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

Secured

Thank you for participating in this survey! Your feedback will help us better understand perceptions of the Walt Disney brand. Please note that all responses will be kept confidential and used for research purposes only.

1

Age: Gender: Location (Country/Region): Income Level: Frequency of consuming Disney content (Daily, Weekly, Monthly, Rarely, Never)

2

Please rate the following statements about Walt Disney's brand on a scale from 1 to 5, where 1 = Strongly Disagree and 5 = Strongly Agree:

Allocate 0.05 points
Disney is a brand that I trust.
0
0
5
Disney represents quality entertainment.
0
0
5
Disney promotes positive values and messages.
0
0
5
Disney's brand image is appealing to me.
0
0
5
I feel emotionally connected to the Disney brand.
0
0
5
3

Which types of Disney content do you regularly consume? (Check all that apply)

Select one or more answers
4

How often do you engage with Disney content?

Select one answer
5

What factors influence your decisions to engage with Disney content? (Check all that apply)

Select one or more answers
6

On a scale from 1 to 5, how likely are you to recommend Walt Disney's products or services to others?

Allocate 100 points
1 = Not likely at all
0
0
100
5 = Extremely likely
0
0
100
7

Have you ever visited a Walt Disney theme park?

Select one answer
8

If yes, please rate your overall satisfaction with the experience:

9

Do you follow any official Walt Disney social media accounts (e.g., Disney's Facebook, Instagram, Twitter)?

Select one answer
10

If yes, which platform(s) do you follow?

Select one answer
11

How often do you purchase Walt Disney merchandise?

Select one answer
12

What types of Disney merchandise do you typically purchase? (Check all that apply)

Select one or more answers
13

Do you subscribe to Disney+ or other Disney-owned streaming services?

Select one answer
14

How effective do you find Walt Disney's advertising campaigns in capturing your interest and attention?

Select one or more answers
15

Which Disney franchises, characters, or themes do you prefer? (Open-ended)

16

Do you have any feedback or suggestions for improving the Walt Disney brand or its offerings? (Open-ended)

17

How likely are you to continue engaging with Walt Disney's products and services in the future?

Select one answer
18

Can you share a memorable experience you've had with Walt Disney's products, services, or brand? This could be a specific film, theme park visit, merchandise purchase, or any other interaction.

19

If you could change or improve one thing about Walt Disney's brand or offerings, what would it be? Please provide any suggestions or areas where you believe there is room for enhancement.

20

Do you have any additional comments or recommendations regarding Walt Disney's brand or its offerings? (Open-ended)

Thank you for completing the survey! Your input is valuable to us and will help inform future strategies to enhance the Walt Disney experience.